SpongeBob SquarePants

SpongeBob SquarePants is an Emmy-nominated American animated television series and media franchise. It is one of Nickelodeon's "Nicktoons" and is the most watched show on Nickelodeon of all time. In 2007, it was named by TIME as one of the greatest television shows of all time.

Although its original network is Nickelodeon, SpongeBob is now broadcast across the world. It was created by former marine biologist and animator, Stephen Hillenburg, and is produced through his production company, United Plankton Pictures, Inc. SpongeBob has also appeared on sister network MTV2 for a short time in 2006.

The series is set in the Pacific Ocean, in the city of Bikini Bottom and on the surrounding lagoon floor. The pilot episode first aired in the United States on Nickelodeon after the Nickelodeon Kids' Choice Awards on May 1, 1999. The "official" series premiere followed on July 17, 1999 with the second episode, "Bubblestand/Ripped Pants."

Setting

SpongeBob SquarePants is a sponge who lives in a pineapple under the sea, while his octopus[3] neighbor Squidward Tentacles lives in an Easter Island head. SpongeBob's other neighbor and best friend is a pink starfish named Patrick Star, who lives under a rock. SpongeBob and Patrick live on either side of Squidward, much to Squidward's despair....

SpongeBob and his friends live in the underwater city of Bikini Bottom. Bikini Bottom is like a regular city with a downtown, suburbs, coastal areas, its own airport, bus system, and fair park. Stephen Hillenburg said once that Bikini Bottom was loosely based on Seattle, Washington. A good example of this statement is in the episode Pre-Hibernation Week. Sandy and SpongeBob were fighting on a tall structure called the Sea Needle, referring to the Space Needle, a tall structure in Seattle. Stephen has said that he wants to leave the location of Bikini Bottom to the imagination, claiming that the Baywatch scene was just a reference to his favorite show of all time.

SpongeBob's house-pet is a snail named Gary, whose "meow" is similar to a cat. Although Gary only speaks in a few episodes, the characters have shown an ability to understand him. In addition to this, underwater worms bark exactly like dogs, and are kept on chains. Jellyfish are the equivalent of bees; buzzing, stinging with poison (although it appears as an electric shock), and producing delicious "jelly", mocking the name "jellyfish", while still referring to a bee's honey. Fish act as the citizens of the community but, as a rule, are not important characters.

SpongeBob, who is absorbent, yellow, and porous, works as a fry cook at the Krusty Krab, a fast-food restaurant, with Squidward as the cashier. The Krusty Krab is owned by Eugene H. Krabs (Mr. Krabs). Sheldon J. Plankton (commonly referred to as "Plankton") is Mr. Krabs's arch enemy who owns a low-rank fast-food restaurant called The Chum Bucket across the street from the Krusty Krab. The Chum Bucket has almost never had a customer, and Plankton spends most of his time plotting to steal the recipe for Mr. Krabs's popular Krabby Patty burgers. Only in the movie does he succeed; the formula is never actually revealed to the audience. Plankton's computer wife, Karen, alternately helps him in his schemes or bickers with him.

Sandy Cheeks is another friend of SpongeBob. She is a squirrel that lives in an underwater dome in Bikini Bottom. She was sent there by her bosses, chimpanzees. Sandy has a Texas accent and is also from there. When not inside her tree-dome, she wears an astronaut-like suit. Sandy, just like a normal squirrel, hibernates once a year, as seen in a few episodes such as Prehibernation Week and Survival of the Idiots.

Instead of cars, the residents of Bikini Bottom drive boats. SpongeBob is still in boating school after failing the driving test over thirty-eight times. Once, during an episode set in a wilderness area, Patrick questions how a camp fire is possible on the lagoon bottom. As soon as the question is asked, the fire is immediately extinguished with a sizzle. A flurry of bubbles accompanies actions in many of the episodes to remind the viewer that the setting is underwater. Ironically, when there is a separate body of water underwater, such as a swimming pool or lagoon, a non-car boat must be used to cross it because both SpongeBob and Patrick cannot swim, they must be taught by Larry the Lobster.

Characters

SpongeBob SquarePants — A very friendly and funny sponge that loves jellyfishing. He works at the Krusty Krab as the fry-cook. Patrick Star — SpongeBob's best friend, a dumb, pink starfish. Sandy Cheeks — A clever Texas squirrel that has to wear an oxygen tank to breathe underwater. Eugene H. Krabs — A crab that is in charge of the Krusty Krab restaurant, where SpongeBob works. He is addicted to money and is selfish and greedy. Pearl Krabs — Mr. Krabs's teenage daughter. She is a whale who acts like a stereotypical American teenage girl. Her father thinks he's spoiling her when quite frankly he is doing the opposite. Squidward Tentacles — SpongeBob's next door neighbor and co-worker at the Krusty Krab, where he is the cashier. He hates SpongeBob and Patrick, and openly displays his hatred towards them, not that they ever truly understood. He believes he is an amazing artist and clarinet player, but quite the opposite in reality. Gary the Snail — SpongeBob's pet, his only sound is a "meow", similar to a cat. In fact, he is considered to be a sea cat, like a worm is considered a sea dog. Sheldon J. Plankton - A small plankton who is Mr. Krabs arch rival. He intends on getting the secret Krabby Patty formula and putting the Krusty Krab out of business. Mrs. Puff — Widowed, husband captured and turned into a pufferfish lamp. SpongeBob's pufferfish boating teacher. Mrs. Puff is eager to get SpongeBob out of her class. Mermaid Man and Barnacle Boy — Old, retired and foolish superheroes who are adored by Spongebob and Patrick. Larry the Lobster — Buff, good-looking and well-fit lobster, usually found at Goo Lagoon, Bikini Bottom's local beach. Perch Perkins - The Bikini Bottom TV Reporter.

Popularity

SpongeBob SquarePants is the only cartoon to consistently make the Top 10 list in the Nielsen ratings, and is the first "low budget" Nickelodeon cartoon, according to the network, to become extremely popular. Low-budget cartoons had not garnered as much esteem as higher-rated (and higher-budgeted) shows, such as Rugrats, although when SpongeBob aired in 1999, it had gained a significant enough number of viewers in the ratings to be considered popular, eventually becoming more popular than Rugrats had ever been. SpongeBob follows other Nickelodeon shows that have attracted "older" followers: The Ren & Stimpy Show, Rocko's Modern Life, the Kablam! skits, Action League Now! and The Angry Beavers. Other shows have followed in this trend as well: Invader Zim and The Fairly OddParents won a similar fan base when they aired in 2001, and the latter is now second only to SpongeBob in popularity, while the former was cancelled despite gaining a cult following. The show debuted in 1999, and during that time, Pokémon was still the biggest craze. SpongeBob did not gain its popularity until around 2000, and it has remained popular since then.

Broad appeal

SpongeBob is one in a long line of cartoons that is designed to appeal to adults as well as children. This has a lot to do with the absurd way underwater life and situations are represented, and with the situations, references, and words used, which younger viewers might not understand. Certain innuendos also are intended to go over younger viewers' heads. For example, SpongeBob tried to show his grandma that he was a mature adult by wearing sideburns and a derby, and listening to 'free form jazz' or when Squidward tricked Spongebob and Patrick into thinking he was a ghost, a coral reef sculpted like Toulouse-Lautrec's can-can girls stands in the background (leading to a pun by Squidward), are jokes most children would not understand. Numerous marine biology in-jokes are woven into the show. There are also often complex ironic scenarios that need close attention.

While many newer cartoons revolve around pre-adolescents with strange lives and feature many pop-culture references (e.g. The Fairly OddParents), SpongeBob chooses to go for a formula that was used in highly successful older Nick cartoons such as Ren and Stimpy and Rocko's Modern Life, with non-human young adults in crazy, unrealistic situations, with minimal pop culture references.

Part of the show's appeal has to do with the childlike nature of SpongeBob and his best friend, Patrick Star, both of whom are adults but display an innocence typical of human children. However, the characters are not immune from more adult avocations, including rock musicianship in a stadium performance, reminiscent of a hard rock concert, or Patrick turning to SpongeBob after they had nurtured a baby clam, holding his arms out saying "Lets have another".

Unlike the Nickelodeon network, SpongeBob features well-known independent musicians who contribute to its soundtrack. Alternative rock bands such as Wilco, The Shins, The Flaming Lips and Ween (who have contributed two original songs to the show and their 1997 song "Ocean Man" to the movie soundtrack), as well as metal bands Pantera, Motörhead and Twisted Sister have made appearances on the show and movies soundtracks, and heavy metal group Metallica even released a T-shirt featuring cartoon versions of themselves playing live with the characters SpongeBob and Patrick. British rock singer David Bowie announced that he will be a special guest on the SpongeBob SquarePants episode Atlantis SquarePantis airing November 12, 2007.[4]

The show became so popular with teenagers and adults that the series was broadcast on MTV and featured on Spike TV. A quote by Patrick ("It's gonna rock!" from the episode Mid-Life Crustacean) has been used as a promotional tag-line for rock stations. Ren and Stimpy, among others, had followed a similar path. The SpongeBob SquarePants Movie, released on November 19, 2004, features a cameo appearance by actor David Hasselhoff, in a parody of his role from the Baywatch TV series.