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Charlie
Charlie is plays the main role of Mr. Magic's Magical Magic Kit Commercial. His friends describe him as boring, dull, drab and platitudinous. With his voice, he really does not sound exciting and you can see immediately that he really boring. Mr. Magic then transforms him into some kind of magician so his friends would not think that he is kind of fish. After that transformation he feels very proud and feels he is a new person and he therefore thinks that people and specially his friends will no longer ignore him. Charlie is seen in many episodes before and after Hocus Pocus such as in Walking Small when he sat on SpongeBob, and in Grandma's Kisses when he started making fun of SpongeBob by calling him a baby.
Looks
He is a blue fish that wears red trousers. After he was transformed into a magician he then wears a purple cape, Rasputin beard and a red robe decorated with asterisks.